Motifiti

Car market data for dealers in Kenya

What buyers want, what they can spend and which cars are hard to find. Use it to choose what to stock and how to price it.

Searches this month
9,351
Cars on sale
10,581
Usual buyer budget
KES 1M
Usual asking price
KES 2M

What did people search for this week?

The cars searched most on Motifiti last week. See every week

1,520 searches from Monday 26 October 2026 to Sunday 1 November 2026, Kenyan time. A car needs at least 5 searches to be on the list.

1. Subaru Foresterup 11
77
2. Mazda Demioup 1
38
3. Toyota Mark Xdown 2
35
4. Nissan Noteup 5
32
5. Honda Fitup 5
28
6. Toyota Premioup 5
27
7. Subaru Imprezadown 1
19
8. Toyota Axionew this week
18
9. Suzuki Swiftnew this week
17
10. Mazda CX-5down 3
16

How much can buyers spend?

6 in 10 buyers want a car under KES 1 million. Only 2 in 10 cars on sale cost that little. Cheaper cars are where most buyers are.

4,019 searches from 7 October 2026 to 6 November 2026 that set a budget, and the 10,581 cars on sale today with a price in shillings. Each colour adds up to 100%. A budget of exactly KES 1 million counts in the first band.

Share of buyers with this budgetShare of cars at this price
Under KES 1 million
Buyers
60%
Cars
21%
KES 1 million to 2 million
Buyers
24%
Cars
30%
KES 2 million to 5 million
Buyers
11%
Cars
35%
Over KES 5 million
Buyers
5%
Cars
14%

Which cars should you stock?

More people are looking for these cars than there are cars on sale. A car like this has fewer rivals and is likely to sell faster.

Searches made from 7 October 2026 to 6 November 2026, against the cars on sale today. Only models with at least 20 searches and 5 cars on sale.

Honda Shuttle5 on sale
6.0
Toyota Allion59 on sale
1.8
Peugeot 200817 on sale
1.7
Nissan Wingroad20 on sale
1.4
Toyota Premio97 on sale
1.2
Land Rover Range Rover23 on sale
1.2
Toyota Crown76 on sale
1.1
Toyota Ractis36 on sale
1.1

What kind of car do people want?

The shape of car buyers ask for, next to the shape of cars on sale. Where the orange bar is longer, buyers want more than there is.

1,347 searches from 7 October 2026 to 6 November 2026 that chose a body type, and 10,451 cars on sale today of the same types. Each colour adds up to 100% across the types shown.

Share of searches asking for itShare of cars on sale
Saloon
Searches
31%
Cars
15%
SUV
Searches
24%
Cars
42%
Hatchback (Dudu)
Searches
14%
Cars
15%
Station Wagon
Searches
7%
Cars
10%
Other
Searches
6%
Cars
6%
Sports Car
Searches
6%
Cars
1%
Pickup/Truck
Searches
5%
Cars
5%

Which years have the most cars on sale?

2019 has the most: 2,175 used cars. A car from a crowded year has many rivals, so its price matters more.

Used cars on sale today, counted by model year. The 5 busiest years.

2019Usual KES 3M
2,175
2018Usual KES 2.6M
701
2016Usual KES 2.2M
697
2020Usual KES 4M
672
2015Usual KES 1.7M
657

How much do popular cars cost?

The cars people search for most, cheapest first. A car priced inside the range under its name is a normal price for that car.

Asking prices in Kenyan shillings of the 2,206 cars of these 12 models on sale today. Most of them are priced between KES 680K and KES 3.5M.

Where most of that car's prices fallIts usual price

Usual price is the middle price: line up every car of that kind from cheapest to dearest and take the one in the middle. Half cost more, half cost less, and one overpriced car cannot pull it up.

Nissan NoteMost KES 680K to 1.1M
KES 790K
Toyota VitzMost KES 680K to 1.3M
KES 870K
Toyota Mark XMost KES 750K to 1.4M
KES 900K
Mazda DemioMost KES 715K to 1.4M
KES 1.1M
Honda FitMost KES 700K to 1.5M
KES 1.1M
Toyota PremioMost KES 790K to 1.5M
KES 1.1M
Subaru ImprezaMost KES 884K to 1.4M
KES 1.1M
Toyota ProboxMost KES 800K to 1.5M
KES 1.1M
Toyota AllionMost KES 792K to 1.4M
KES 1.2M
Toyota FielderMost KES 1.1M to 1.6M
KES 1.3M
Subaru ForesterMost KES 1.4M to 3.5M
KES 2.2M
Mazda CX-5Most KES 2M to 3.3M
KES 2.9M

Where these numbers come from

Everything here is counted from Motifiti: 9,351 searches by buyers from 7 October 2026 to 6 November 2026, and the 10,581 cars on sale today with a price in shillings. We never show who searched for what.

Prices are what sellers are asking, not what cars sold for, and not a valuation. We do not inspect vehicles or verify their condition, mileage or paperwork.

The exact terms

The usual price is the median: half the cars cost more and half cost less, so one very expensive car cannot move it. "Most are priced between" is the middle half of prices. A model is shown once at least 20 people searched for it and at least 5 are on sale, and a price range needs at least 8 priced cars. The yearly change is a straight line through the logarithm of each year's usual price. Brand new cars are left out of the year figures, and prices in foreign currency are left out rather than counted as shillings.

The figures refresh through the day. Please link to this page rather than copying the numbers, so whoever reads you sees the current ones.